Values 2017-08-22T18:30:49-04:00


We see a world in which everyone in business cares deeply about the consequences of their actions, the reputation of the company, and the quality of the relationships they have with employees, managers, C-suite executives, the board of directors, and the public.

They express this care by embodying the values and making decisions according to the principles that also guide this company, The Institute for High-Character Leadership, LLC.


The mission of The Institute for High-Character Leadership LLC is to be the go-to company for businesses that want to do the right thing every time and know the key to their success is the high character of their employees.
We realize this mission for each client by:

Giving interviews to the media to help make sense of ethical issues raised by stories in the stories.

Embodying the values below in everything we do.


Everyone affiliated with the Institute for High-Character Leadership pledges to do our level best every day to be:

  • Honest
  • Accountable
  • Caring
  • Courageous
  • Fair
  • Grateful
  • Humble
  • Loyal
  • Patient
  • Present

These are the ten qualities of high-character employees that CEO Bruce Weinstein discusses in his book The Good Ones and that are also the core of the Institute’s leadership training programs.


Five ethical principles guide the actions of everyone affiliated with The Ethics Guy LLC:


Do No Harm
  • Make Things Better
  • Respect Others
Be Fair
  • Care

These principles are the basis of CE books Ethical Intelligence and (for teens) Is It Still Cheating If I Don’t Get Caught?, and they are based on a masterwork entitled Principles of Biomedical Ethics by Tom L. Beauchamp and James F. Childress (Oxford University Press).